Hi, I’m Bella
A qualified personal trainer, creative thinker and founder of Sinclair Socials.

Every post should have a purpose
With a genuine love for fitness and wellness, I understand the industry, its audience and what makes people connect with a brand. I combine that passion with creative content and a clear strategy, because social media should be more than just looking pretty.
My experience in hospitality has taught me how to build genuine relationships, understand customer experience, stay highly organised and keep calm under pressure, skills I bring to every client and project.
I’m here to make social media feel less overwhelming and help your brand show up with confidence, consistency and intention.
When I’m not planning content, you’ll find me at Pilates, getting lost in a good book or hunting down my next favourite coffee spot.
Why fitness?
The best studios have something you can feel the moment you walk in: the coaches who remember your name, the music, the people who make you want to come back. My job is to get that feeling across on a phone screen, so the right people want to walk through your door.
How I work
- One industry, done properly
- I’m a qualified personal trainer and only work with fitness studios and gyms, so I understand your industry and your members.
- Nothing goes out without your OK
- You see your content before it’s posted, and you can ask for changes.
- Straight answers
- Regular reports and catch-up calls on what’s working and what isn’t, in plain English.
- Small on purpose
- I work with a small number of studios at a time, so you always deal with me.
Dorset based, working with studios across the UK.
Let’s talk about your studio
Tell me a little about your studio and we’ll arrange a discovery call to talk through what you need. There’s no obligation.
Arrange a call